Share photos of how you use your RuK gear to live life without limits. Tag us @ruk.pack and use #HowIRuK on Instagram for a chance to win a $200 RuK gift card. Stories posts are not eligible. Photo contest ends May 1st. See rules below.

Like what you see? You can shop right from the photos on our gallery. Terms of use

Follow us on Instagram @ruk.pack.


Show other RuKers how you make the most of every day. Think of this page like a curated gallery of traveling, career success, fitness goals, and daily motivation, where you and other ambitious individuals maximize your day and inspire your community.

The process couldn't be easier—just upload your personal pics with the #HowIRuK hashtag, tag us at @ruk.pack and wait for the likes to come pouring in. We cant wait to see your live life with RuK Pack.


1. If your photo or video is selected to win, you will be notified via email. 

2. By entering, you give RuK Pack the permission to use your content in e-mails, website, printed materials, social media websites (Facebook, Twitter, etc.), and any other promotional materials distributed by RuK Pack. Slight alterations may be made by our staff in order to fit our site, marketing materials, or emails properly. 

3. RuK Pack reserves the right to modify, terminate or suspend any submission period at any time for any reason. 

4. Entries must be submitted by the original creator. Do not submit a photo or video taken by someone other than yourself. You must be the sole owner of the copyright of any content submitted. Your submission and entry form is your guarantee that you are the author and copyright holder of the photo or video. 

5. These terms and conditions shall inure to the benefit of and be binding upon the parties and their heirs, representatives, successors, and assigns. 

6. By submitting content, the entrant grants RuK Pack staff the right to publish the submitted photo(s) for video(s), entrant's name, and name and/or location of the subject of the content. Entrants represent and warrant that their entries are original to them, have not been previously published, and do not infringe upon the rights of any third party. 

7. Each entrant acknowledges that he or she has read, understands, and will abide by all official rules. 

8. The decision of RuK Pack in all matters relating to the rules and administration of this photo submission shall be final.