Announcement: New Product Release
Blog

Announcement: New Product Release

Oct 15, 2021

RUK YEAH!

We are proud to announce the release of the Limitless Duffle Bag as the next product in the evolution of RuK’s brand. 

 

 

THE HOW.

For over 9 months, our Product Design team worked closely with brand ambassadors, customers, and fans researching bag functionality they consider most critical to enable efficient business, fitness, and travel.  Furthermore, we collaborated with some of the industry’s top style consultants to create concepts for our duffle bag to match modern trends and be adaptable to a variety of environments. 

 

THE WHY.

RuK was created by active professionals, for active professionals.  We have never wavered from our goal of helping make health and fitness more achievable for people with busy, demanding careers.  The Limitless Duffle is gives men and women the ability to consolidate their career, fitness routine, and travel plans in to one functional bag for use in their daily routine.   

 

THE WHAT.

RuK’s Limitless Duffle Bag is a Unisex design boasting numerous features that cater to people with merging lifestyles.  As the name “Limitless” suggests, this bag will provide you functionality without restrictions… or the need to have multiple bags for multiple conditions.  Having a day-to-day bag to keep your meal prep fresh, phone charged, wet workout clothes separate, and all of your business/tech gear secure was almost unheard of; until now.  Oh, and did we mention there’s a Lifetime Warranty?

 

 

THE WHEN.

We officially launch on Kickstarter October 26th.  Backing the Kickstarter campaign will not only give you first access to this great new product, but you will be eligible for the “Pre-Order Discount” of 40%.  The deeply discounted launch price is reserved only for our closest fans and will be limited to the first 1,000 orders only.  Be sure to join our waitlist for eligibility!

 

OUR CAUSE.

RuK’s mission has always been Bigger than Bags. With our success over the past couple of years, we have been able to create Project-Nova , a non-profit organization that provides solar lights to villages without electricity in the Democratic Republic of Congo.   Our 1 for 1 objective is simple: for every RuK bag sold, we donate 1 solar light to the DRC.  In the past 18 months, we’ve distributed thousands of lights to villages that have never even seen electricity work.  Visit www.project-nova.org for more info. 

 

WHAT’S NEXT?

Back the Kickstarter Campaign! You will get first access and the lowest price we will ever offer on the Limitless Duffle Bag.  Additionally, your support will bring us 1 step closer to our goal of providing 5,000 solar lights to the DRC by Christmas this year.